Cookie Policy

COOKIE POLICY

BM Arena · www.bmarena.live

Effective Date: March 3, 2026

This Cookie Policy explains how BM Arena ("BM Arena," "we," "our," or "us") uses cookies and similar tracking technologies on our website located at www.bmarena.live (the "Site").

This Policy should be read alongside our Privacy Policy, which provides further information about how we collect and process personal data. By continuing to use the Site, you acknowledge this Policy.

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites function correctly, work more efficiently, and provide information to the website operator.

In addition to cookies, we may use related technologies such as web beacons, pixel tags, and local storage objects. For the purposes of this Policy, all such technologies are referred to collectively as "cookies."

Cookies can be:

2. Types of Cookies We Use

We categorise the cookies used on the Site as follows:

2.1 Essential Cookies

Essential cookies are strictly necessary for the Site to function correctly. They enable core features such as security, network management, and accessibility. These cookies do not collect personally identifiable information and cannot be disabled without materially affecting the Site's operation.

On this Site, essential cookies are primarily set by Cloudflare, our security and content delivery provider, to protect the Site against malicious traffic and maintain connection stability.

Legal basis (GDPR): Legitimate interests (Article 6(1)(f)); these cookies are required for secure Site operation and do not require consent.

2.2 Analytics Cookies

Analytics cookies help us understand how visitors interact with the Site. They collect information in aggregate or pseudonymous form about pages visited, time spent on the Site, referring sources, and general usage patterns.

We use Google Analytics 4 (GA4) to collect this data. Where technically available and required by applicable law, IP addresses are anonymised or truncated before storage. We use this data solely to improve the Site's performance and content.

Legal basis (GDPR): Consent (Article 6(1)(a)) for visitors in the EEA and UK. You may withdraw consent at any time.

2.3 Performance and Tag Management Cookies

We use Google Tag Manager (GTM) as a tag management system to control when and how analytics and other scripts are loaded on the Site. GTM itself does not collect personal data; it manages the deployment of other tags and may set session-level technical cookies to support its operation.

Legal basis (GDPR): Legitimate interests (Article 6(1)(f)) for GTM's own operational cookies; consent required for any non-essential tags managed through GTM.

2.4 Future Advertising Cookies

BM Arena does not currently use advertising or targeting cookies. Should we introduce advertising technologies in the future (such as retargeting pixels or ad network cookies), we will update this Policy accordingly and seek your consent where required by applicable law before deploying such technologies.

3. Cookies Currently in Use

The table below lists the specific cookies observed on the Site at the time this Policy was last updated. The exact cookies present may vary over time as third-party providers update their technologies.

Cookie / Identifier

Provider

Category

Purpose

Typical Retention

__cf_bm

Cloudflare

Essential

Bot management and security; distinguishes human from automated traffic

30 minutes

_cfuvid

Cloudflare

Essential

Rate limiting and abuse prevention at the network layer

Session

cf_clearance

Cloudflare

Essential

Records that a visitor has passed a security challenge

Up to 1 year

_ga

Google Analytics 4

Analytics

Primary GA4 identifier used to distinguish unique users

2 years

_ga_<ID>

Google Analytics 4

Analytics

Stores and counts page views for the specific GA4 property

2 years

_gid

Google Analytics 4

Analytics

Distinguishes users over a 24-hour session window

24 hours

_gtm_*

Google Tag Manager

Performance

Container and debug cookies that manage GTM script loading and tag firing

Session / varies

Note: Cookie names marked with a variable component (e.g., _ga_<ID>) reflect the format used by the provider; the specific identifier will correspond to BM Arena's analytics property.

4. Third-Party Services and Their Cookies

Some cookies on the Site are set by third-party providers whose services we use to operate and improve the Site. These providers process data in accordance with their own privacy policies. BM Arena has entered into data processing agreements with these providers where required.

4.1 Google Analytics 4 and Google Tag Manager

Provider: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

GA4 uses cookies to collect behavioural and technical data about how users navigate the Site. GTM manages the loading of GA4 and any other tags. Google may transfer data to servers in the United States; such transfers are subject to Standard Contractual Clauses or equivalent safeguards.

Google Analytics Privacy Information: https://policies.google.com/privacy

Google Analytics Opt-Out Tool: https://tools.google.com/dlpage/gaoptout

4.2 Cloudflare

Provider: Cloudflare, Inc., 101 Townsend St., San Francisco, CA 94107, USA.

Cloudflare provides content delivery, DDoS protection, and security services for the Site. Its cookies are essential and are set automatically as part of network-level security operations.

Cloudflare Privacy Policy: https://www.cloudflare.com/privacypolicy/

5. How You Can Control Cookies

5.1 Consent and Opt-Out

For visitors in the European Economic Area, United Kingdom, and other jurisdictions where consent is required, we will seek your consent before placing non-essential cookies. You may withdraw or change your cookie preferences at any time.

You can opt out of Google Analytics tracking across all websites using Google's official opt-out browser add-on, available at: https://tools.google.com/dlpage/gaoptout

5.2 Browser Settings

Most browsers allow you to manage cookies through their settings. The instructions below describe how to access cookie controls in commonly used browsers. Please note that restricting cookies may affect the functionality of this and other websites you visit.

6. Browser-Level Cookie Controls

You can control and delete cookies through your browser settings. Below are direct links to cookie management instructions for the most widely used browsers:

Google Chrome

Mozilla Firefox

Apple Safari (macOS and iOS)

Microsoft Edge

Opera

If you use a browser not listed above, please consult your browser's help documentation or the website of your browser's developer for instructions on managing cookies.

6.1 Do Not Track

Some browsers offer a "Do Not Track" (DNT) signal. At this time, there is no universally accepted technical standard for how websites should respond to DNT signals. BM Arena does not currently alter its data collection practices in response to DNT signals, but we continue to monitor developments in this area.

7. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use, the technologies deployed on the Site, applicable legal requirements, or our data practices.

When we make changes, we will update the Effective Date at the top of this document. For material changes, we will take reasonable steps to notify users, which may include a notice on the Site or, where required by applicable law, seeking renewed consent.

We encourage you to review this Policy periodically to stay informed about how we use cookies.

8. Contact Information

If you have any questions or concerns about our use of cookies or this Cookie Policy, please contact us at:

BM Arena

Website: www.bmarena.live

Email: [email protected]

For EEA or UK residents who are not satisfied with our response, you have the right to lodge a complaint with your relevant data protection supervisory authority.

Last Updated: March 3, 2026

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